Business Development
Often overlooked, Business Development is different from sales; creating long-term value for your business or charity from customers, markets, and relationships.
Business Development looks at the customer life cycle as a whole, and continues to engage with a client long after a sale is made.
With over a decade of experience in both commercial and not-for-profit organisations, I support businesses to define and implement practical strategies - growing smarter, connecting better, and making the most of every opportunity.
I can help with:
Strategic Goal Setting
And recommendation of relevant KPIs for the measurement of business development success
Customer Identification and Segmentation
Understanding who your ideal customers are and how to reach them
Customer Records Management
From data review and input to workflow improvement, my past experience of CRM systems includes, but is not limited to, Salesforce, Monday.com and HubSpot
Service Definition
Clarifying and positioning the services you offer to maximise impact
Review of Income Generating Activities
And grouping of specific products to attract different customer types or achieve different goals
Stakeholder Identification
And mapping of influencers, referral sources, and strategic partners
Relationship Management and Outreach
Advising on, or managing, partnerships and opportunities
Competitor Analysis
Understanding your market, identifying your unique selling points, and creating a central library of insights
SWOT Analysis
Strengths, Weaknesses, Opportunities, Threats
Organic Growth
Identification of, and advice on, opportunities such as:
Networking
Public speaking / panel participation
Event sponsorship
Interviews (e.g. in print or on podcasts)
Referral schemes
Up selling (when used carefully in line with customer need)